Our philosophy is that delivery providers should never touch video or audio supplied to us, keeping TVC content true to itself and to its creator. Creative decisions are always yours.
So how does it work?
IMD Cloud has built proprietary cloud-based software that automatically measures:
- ITU-R BS.1770-3 Loudness
- True Peak audio levels
- Conventional audio peaks
- Frame silence - audio below -60dBFS
We run real-time quality control checks as soon as content is uploaded by senders. These checks happen straight away, before deliveries are sent to broadcasters. Checks are specific to broadcaster requirements across market.
Australian broadcaster audio requirements:
- Loudness: -24LKFs with a tolerance of +/-1LKFs
- Max True Peak Levels: -2dBTP
- 12 frames silence top and tail
New Zealand, Singapore & India broadcaster audio requirements:
- Loudness: -24LKFs with a tolerance of +/-1LKFs
- Max True Peak Levels: –9dBTP
Indonesia broadcaster audio requirements:
- Loudness: -22LKFs with a tolerance of +/-3LKFs
- Max Peak Levels: –9dBFS
If something needs to be changed, senders get told straight away via a full technical report (see below) on what needs to be changed; saving time, cost and resource.
If QC fails and changes need to be made, there is no charge for uploading a new file and trying the QC again.
Below is an example of a QC failure. What’s wrong is shown at the top in red: it’s clear that peak audio is too high on channel 1 & 2 (left and right):
Below is an example of the audio section we provide in all QC reports:
This is a free service for all IMD Cloud users and is immediately available.
As you can imagine, the team is very interested in the topic. If you have any questions, please don’t hesitate to contact us on info@imdcloud.net
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