06 Feb 2013
IMD has acquired the eBUS Media Network to create a substantial worldwide footprint for digital TV ad delivery, with a local presence across major countries in Europe and Asia-Pacific and a regional HQ in Singapore.
Customers are set to benefit as the move will bring a faster and more efficient digital delivery solution from a single provider to the increasing number of clients with interests spanning Europe and Asia-Pacific.
IMD will strengthen its digital TV ad delivery service in Asia-Pacific where eBUS has established a peerless reputation as the most reliable and the fastest service in the region with the widest geographical offering.
eBUS already has full coverage of Singapore, Australia, New Zealand and India and is rapidly expanding in other territories in the region. With IMD’s support this coverage is set to grow even faster.
eBUS has established a powerful position in its markets with its reputation for speed and reliability. This can be traced to its unique, innovative, completely cloud-based and scalable platform which, amongst other things, allows TV ads to be delivered in less than 10 minutes. Other valuable eBUS customer advantages include native HD support, 24/7 access and automatic quality control.
IMD CEO, Simon Cox, says: “eBUS fits amazingly well with IMD in so many ways; it’s territorially complementary, it’s very focused on TV ad delivery, just like IMD, and we have the same cultural and customer service values. On top of that, eBUS has a brilliant technology platform created by an exceptionally talented team.”
A critical factor in the acquisition has been the strong management team at eBUS, led by CEO Carmine Masiello who has 20 years of experience in the IT and media industries.
Carmine Masiello, CEO eBUS, says: “IMD’s investment in eBUS will speed up our expansion in the Asia Pacific region. We look forward to being supported by a shareholder that combines financial strength with an intimate understanding of what we do and who we are.”
About IMD
IMD specialises in B2B media logistics for the video advertising industry. IMD works with advertisers, creative and media agencies, post production houses, broadcasters and online publishers to deliver video advertising and manage complex campaign data in multiple territories.
The company has built a Global Media Network comprising its own networks and its Global Media Network Partners operations covering over 100 countries. It is headquartered in Central London with offices throughout Europe.
IMD makes almost 500,000 deliveries a year, processes TV bookings for 95% of the UK TV market and employs over 100 people. IMD has over 15 years’ experience in delivering audio visual commercials.
IMD has an unrivalled reputation for the quality of its service. This has helped to make IMD the #1 delivery company for TV commercials in almost every country where it operates and to establish industry-wide platforms for TV campaign data in three different countries.
IMD is the media logistics company of choice because ‘IMD delivers’.
About eBUS
eBUS is a multi-award-winning Cloud Computing technology company; making TV commercial distribution easier, faster and more cost-effective to TV, IPTV, Web and Mobile providers across Asia Pacific.
Aiming to make content distribution as simple as email, eBUS’ elegant and powerful “Software as a Service” Cloud-based solution is available to senders in any part of the Internet-enabled world at any time.
eBUS’ client base ranges over the entire media ecosphere; advertisers, production and post-production, creative and media agencies, content creators, web publishers, TV broadcasters and online marketers.
The combination of automated content checking at source and rapid delivery processing means that eBUS is at the very leading edge of distribution technology, establishing an enviable reputation for speed, reliability and service.
This results in flexibility, increased speed, efficiency and reliability; higher quality delivery that is both dependable and cost efficient; and environmental impact reductions of more than 95%.
